Soldiers of Fitness
Soldiers of Fitness (SOF) is a military-style conditioning program that runs all year round. Their program provides the expertise of well trained instructors with a training style that offers the camaraderie and motivation of a military atmosphere.

The Challenge: Fitness training programs have become popular, with more and more of them are sprouting up everywhere, and we need need to keep SOF from getting thrown into the mix of startups.

Our Task: Help SOF maintain their competitive edge by conducting extensive research into the fitness industry and locating popular trends. Secondly, increasing SOF's presence in the market by preparing an integrated marketing communications plan that involves a synergy between print, web, and social media mediums.